search engine optimzation by richard vanderhurst

Anyone that has ever spent time on a link building campaign knows how much work it is to form content, build a pitch list and contact folk to see about getting the link. However , links are vital currency in the land of SEO.  Go on and pick the one you would like to check out. As you look thru the list, you may notice a column that asserts “linked to.” That column will tell you how many sites are linking to the bad page. This implies someone simply typed the URL in inaccurate when they were linking, or they cut and pasted a dynamic URL or a URL that contains a session ID.

These are links that were likely completely good at one previous point but for who knows what reason are now damaged. Possibilities are good you will want to fix this issue on your end by putting the website page back at that address or setting up a 301 redirect instead of troubling to contact everybody who is linking in and asking them to make the change. It’s a way to have a check list of damaged URLs you want to have a look at. This new tool from Google will make it simpler to make certain you are getting full credit for the links folks have happily given you. The easy reason is that if somebody is linking to a non-existent page on your internet site, it could be a bad experience for users ( not to mention that you won’t be getting credit for that link with search engines unless you’re doing additional work ).

It might be unimportant to mail a number of these folk and say “Hey, I spotted you linked to my site ( thank you. ) but the link is damaged, so users will get a 404 page. Changing 404 links to links to the right pages converts bad links to free direct text links for all.